strategic insight


Seeing the Forest Through the Trees

Clients turn to INITIAL when they want to determine or validate the best use for their land or when an existing development is threatened or underperforming. We’re developers too, so we understand the complex set of factors at play in every real estate project, and we have a proven skillset for uncovering what our clients need to know to move forward successfully.

Through intensive contextual research, INITIAL gains actionable insights into our client’s assets, development objectives, and market opportunities. We develop market and financial analyses and bring this information together with our knowledge about people-focused place design to deliver findings that form the foundation of a powerful master plans and development strategies. We can also validate existing development plans, provide independent perspectives on development options, and analyze opportunities to maximize revenue potential.


Market Analysis


Financial Analysis


Economic Impact Analysis


Strategic Planning


Strategy Workshops

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